Words Are Sales Tools
In most sales training programs, much time is spent on effective sales presentations and the use of sales tools. Words are sales tools, too. Words are instruments with which we grasp the thoughts of others and with which we do most of our own thinking. We develop our minds chiefly by reading, listening to, and writing words. A vocabulary is a collection of words.
A large vocabulary is more than knowing the difficult words; it is knowing the easier words more thoroughly and using them with greater precision. It is knowing the right words to use for the various listeners -- to tailor the talk to the level of the person we are dealing with at the moment.
Sales representatives must employ the right words and the appropriate body language to present their products to their markets. Sales training programs should include the importance of vocabulary to selling, but very few do. The key to being a professional salesperson is not to sound like one! Having the latest Bluetooth Headset or iphone dock is not enough. There are important sales words and phrases to avoid at all costs.
To be an effective salesperson, you need to refrain from using certain words or phrases. For example:
Words and phrases to avoid:
Frankly, quite frankly, honestly, and I mean that, are you prepared to order today?, How are you doing today?
Words are really powerful tools if you know how to use them at the right time and place. These few days, I was at the hospital. My husband and my mother-in-law helped me with the housework. Richard wanted to buy a handphone soon. He is so kind to me and we go shopping for handphone accessories such as blackberry case, iphone case and other handphone models that he likes.
Labels: blackberry, handphone, iphone, power of words, sales tools, selling sale, vocabulary, words







