Business Fair Success
No matter what products you are selling, be creative and "WOW" your prospects. There are several types of trade show displays which you can use. Nowadays, business fair can be held several times per year. Luckily, there are so many types of trade show displays you can choose. So always have a new look or new theme for your business fair. Do not bored your prospects. Amaze them, inspire them and motivate them instead.
A simple business fair which you carried out may look something like the photograph show above. Depending on your budget, you can have differing exhibit booths. In the above example, customers would walk to the booth to use the health equipments stationed there. Using the same example above again, this sort of exhibit booth is very common. It is too common and ordinary to be able to "WOW" any customers or prospects. Nowadays you can make use of truss instead. There are so many types of truss in the market. These can be collapsible modular truss, custom aluminum truss, hyperlite hybrid truss and many more. The advantage of using truss is that it will make your booth modern looking and neat. Very importantly, it is strong and rigid, very durable, not easily topple or be blown away (as in open air fair).
When planning for business fair, every single details need to be taken into consideration. Remember this is your only chance to meet various types of people and many people. You want to make full use of your time and space provided. It is your only time to impress and win. If never close any deals, at least you would want to have a close follow-up, or to have future friendship with your prospects. So it is an investment to have an impressive exhibit booth, something that is extraordinary, unique and standing out from the rest of the cohort. Use the above example again. How to improve on the exhibit or display booth? Notice that the flooring is very dark. There are no carpets or any other things on the floor. It looks so dull. Putting a big rectangular carpet would be a better idea. However, if there is no carpet, then small logo floor mats could be used as well. Colourful floor mats put on the floor with your company logo would attract customers. It would leave a deep imprint on your customers and it would be an easier dealings with them in future (follow-ups).
If you spend a little money and invest in your exhibition booth, I am sure you will attract customers or prospects into your exhibit booth. Once customer/prospect enter your working space, the rest is all your chance -- your power presentations. Below is a short quote from Brian Tracy:
Selling complex products to complex people in competitive markets is one of the most difficult and challenging things you will ever do. The process of persuading people to buy things from you is complex because people are complex. Each time you make a sale it is because you have accurately presented your product or service in such a way that it satisfies the predominant need or needs of your prospect. Whenever you fail to make a sale, it is because your presentation of the features and benefits of your product did not connect with the underlying forces that would motivate your prospect to buy. Your ability to correctly uncover the real buying motives of the people you speak to will determine your selling success as much as any other factor.
So every single factor counts in the sales process. An impressive sales booth is the first step to a successful business fair.