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Friday, September 21, 2007

Deliver Promise Increase Sales

The world of business is all about sales. I went to make spectacles last Saturday. The optician or salesgirl promised to call me when my spectacles arrived. I was supposed to collect it on last Monday. Today is already Friday and yet she did not give me a single call. This afternoon, I went to Capitol optical shop to collect the spectacles. She never even apologised for not calling me. She even spoiled the spectacles! When she had spoiled the spectacles, she did not say anything anything I noticed it. She asked me to choose another frame at first. I was not sure why she wanted to do that. However, I was not keen to change at all, for I had already waited so long just for a spectacle. In the end, after I had discovered the spectacle was spoilt and the manager said nothing can be done, I was asked to wait for another three days for a replacement of the spectacle. I was so angry for their irresponsibility and poor service to customer. They were a great disappointment to me. I am not going to make any spectacle from them anymore.

This is one way of losing customers. I am not their first time customer. I had made three spectacles from them so far. This time, my son also made spectacles there. However, for paying such a big sum of money for both spectacles and getting such kind of service and poor attitude from the sales people, I am very disappointed. I would rather spend money on a shop that has better service, irregardless of the sum of money.

Delivery of promise is just what make customers happy and ensure continual trust from customers. Customers trust the company so they come to you for service or products. If you do not deliver your promise as stated, customers will lose faith with you and you will lose one customer. Losing one customer means more customers to come. One dissatisfied customer like me, is not going to recommend anymore people to the shop or company. A happy customer on the other hand will recommend more friends and they will continue to support the shop or company. If you are a business owner, which would you want? A satisfied customer or a unhappy customer that left your office, your shop and your company?

Most home applicances and home products like television, refrigerator, washing machine, furniture and computers required the products to be deliver to our home. A date and time will be arranged for them to be sent to the customers' home. How many times do you have punctual delivery of goods? Do you feel angry when the company has failed to deliver the goods to you on the day? In companies like that, there are various department at work. Sometimes, late delivery is not because of the office staff, but the delivery personnel, the drivers. For not having a tracking system, drivers are 'free' to roam anywhere they like. Drivers can always have a fake report to their boss about traffic jam and many more excuse when the truth is they are lazing around for longer break time. This happens a lot of them to my brother's staff. My brother has several truck drivers. Many of them always have speed violation, and they cannot deliver their goods on time. They always have a lot of excuses when they make mistakes. There were several times, some loyal staff reported cases of witnessing a few drivers lazing around in the canteen and their home compound. Their lorries were parked at their home for several hours. This is obviously not productive to the company and affected customers are not going to be happy. Many customers called up to complain of late product delivery or absence of goods delivery. This directly affect my brother's company, his reputation and customer's trust on the company. Future sales will drop if this continue.

Companies that have delivery service always have the problem. To ensure a smooth company operation and a peace of mind for the boss, company should use GPS Insight. GPS Insight is a hardware and web software-based vehicle tracking product which is the technical leader in the GPS tracking field. They have the only hardware which is trivial to install (plugs directly into the vehicles diagnostics port). In addition, they have same-day-shipping. They are the only product which gets direct engine diagnostics (fault codes, speed, fuel consumption, odometer readings, idle time, etc.), and our product gives 2 minute updates with VERY high end map options and customizations.



The above is a snapshot of GPS Insight. As you can see, they provide details tracking activity of your vehicles. No matter where your vehicles go, they will be shown clearly on the map. You staff cannot fake report on their fuel consumption. Their speed, their parking time at a specific location, vehicle performance and everything you want to know is clearly reported to you all on the map if you use GPS Insight. What's more, you can choose 2D-Mapping or 3-D Mapping. This is absolutely a necessity for every company who want to see positive growth every year. Not only are you going to have more responsible drivers, you will have more satisfied customers, and eventual growth of sales order and delivery orders. All it takes is a one time effort to purchase the product, and you could have peace of mind with drivers and improve work productivity. GPS Insight costs $1.50-2 per day per vehicle. Do not pay your people when they are not working! You have proof now! Your dishonest drivers cannot lie about their massive fuel consumption now. You save on fuel, routing efficiencies and most importantly customer satisfaction when the goods are delivered as promised. GPS Insight is definitely an absolute necessity of every company who want to deliver promise!




2D-Mapping showing Trip Detail Report and Current Status Report


3-D Mapping Showing Current Status and Landmarks

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